Britain's largest sculpture, The ArcelorMittal Orbit stands 114.5m tall over the Queen Elizabeth Olympic Park in Stratford. At the top of the distinctive red steel structure, reminiscent of a warped Helter Skelter, a circular room of white empty space contains two mirrors worth £1 million each, offering an upside down view of the London skyline.… Continue reading Orbit

Brands, Advertising and Commodity Fetishism

Are brands and commodities 'a way of being'? This lecture encouraged us to question if brands and commodities define us, or if we use them to design ourselves. Karl Marx's theory of 'Commodity Fetishism' defines the irrational preference for one commodity over another, suggesting that there is no difference between two objects, but people will… Continue reading Brands, Advertising and Commodity Fetishism