The Designer as Author: A Symposium on the Legacy of Hard Werken (1979-1994)

“We were artists who made design, today they are designers who make art” - Gerard Hadders, 2014 Described by Hard Werken, One for All co-author Ian Horton, the members of the Dutch design studio (Willem Kars, Kees de Gruiter, Tom van den Haspels, Gerard Hadders, Rick Vermeulen and Hank Elenga) were autonomous artists.  Starting with… Continue reading The Designer as Author: A Symposium on the Legacy of Hard Werken (1979-1994)

Eddie Opara. From atoms to bits… and back again.

In the second of this term's Design School Lecture Series, Pentagram's Eddie Opara came to discuss the role between design and modern technology, meanwhile demonstrating his impressive design background. "The problem graphic design has, is when you try to define it." LCC Alumni, Opara, identifies not as a graphic designer, but as a tinkerer. Moving from place… Continue reading Eddie Opara. From atoms to bits… and back again.


Britain's largest sculpture, The ArcelorMittal Orbit stands 114.5m tall over the Queen Elizabeth Olympic Park in Stratford. At the top of the distinctive red steel structure, reminiscent of a warped Helter Skelter, a circular room of white empty space contains two mirrors worth £1 million each, offering an upside down view of the London skyline.… Continue reading Orbit

Brands, Advertising and Commodity Fetishism

Are brands and commodities 'a way of being'? This lecture encouraged us to question if brands and commodities define us, or if we use them to design ourselves. Karl Marx's theory of 'Commodity Fetishism' defines the irrational preference for one commodity over another, suggesting that there is no difference between two objects, but people will… Continue reading Brands, Advertising and Commodity Fetishism

Museum of Brands, Packaging and Advertising

This evocative, yet slightly jumbled, time tunnel offers a fond reminder of the domestic brands, packaging and advertising we grew up with, highlighting the way they have evolved with design trends and how Britain’s favourite brands developed the strong emotional bonds they have with their consumers today. In the middle of its renovation, the hidden… Continue reading Museum of Brands, Packaging and Advertising

Branding a country

John O’Reilly's article for Eye; ‘The floating signifier’, explores what makes a nation’s identity, or a national brand; stating that “the biggest significant difference between a nation’s identity and brand identity is time” (O’Reilly, 2004). He elaborates this point by using examples of countries such as Lichtenstein. Previous to 2000, the European country was known… Continue reading Branding a country