Branding a country

John O’Reilly's article for Eye; ‘The floating signifier’, explores what makes a nation’s identity, or a national brand; stating that “the biggest significant difference between a nation’s identity and brand identity is time” (O’Reilly, 2004). He elaborates this point by using examples of countries such as Lichtenstein. Previous to 2000, the European country was known… Continue reading Branding a country